Web Survey Bibliography
Advertisers often use videos in online surveys to assess effectiveness of advertisements. While this allows marketers to test immediate reactions to videos, technical issues and lack of high-speed Internet access can introduce issues of generalizability and of comparability with alternate methodologies. Despite increased interest in embedding rich media in surveys, there is little published research on the implications for survey measurement. In a probability-based online advertising tracking survey, respondents were asked two sets of advertising recall questions. First, they were asked if they had seen advertisements for the Military or for any of its specific Services. Next, depending on whether respondents could successfully view a test video, respondents were shown videos or images of several specific advertisements and asked if they had seen them. Respondents who had seen the advertisements or who were shown videos were asked about their reactions to the ads. Time spent per survey page and the randomized presentation order of the advertisements was recorded. Our research examines the effects of using video stimuli on measurement. First, we use logistic regression to predict whether respondents could view videos, based on demographics; differences would indicate potential bias in studies solely using a videobased methodology. Second, we examine differences in ad recall based on whether respondents were shown images or videos, using demographics and the first set of recall questions to attempt to control for the possible confound between respondent selection into the video condition and respondent ability to view videos. Third, we use regression methods to predict whether respondents who were shown videos viewed the entire advertisements, based on demographics and presentation order. Fourth, we examine response differentiation and the selection of 'not sure' options in the ad reaction questions among respondents who were shown videos, based on demographics, whether respondents viewed the entire videos, and presentation order.
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Web survey bibliography - 2013 (465)
- The role of gamification in better accessing reality and hence increasing data validity ; 2015; Bailey, P.; Kernohan, H.; Pritchard, G.
- Rewarding the Truth; 2015; Puleston, J.
- Tailored fieldwork design to increase representative household survey response: an experiment in the...; 2015; Luiten, A.; Schouten, B.
- Challenges with Online Research for Couples and Families: Evaluating Nonrespondents and the Differential...; 2015; Busby, D. M.; Yoshida, Ke.
- Do Incentives Commoditize Surveys Or Reinforce The Relationship Economy?; 2014; Murphy, L.
- Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording...; 2014; Fazekas, Z., Wall, M. T., Krouwel, A.
- Asking Sensitive Questions: An Evaluation of the Randomized Response Technique Versus Direct Questioning...; 2013; Wolter, F.; Preisendoerfer, P.
- Developing an Inclusive Web Survey Design for Respondents with Disabilities; 2013; Jagger, J.; Schaad, A.; Davis, As.; Falcone, A. E.
- The Impact of Survey Communications on Response Rates and Response Quality; 2013; Barlas, F. M.; Falcone, A. E.; Bellamy, N. D.; Mack, A. R.
- The Smartphone Way to Collect Survey Data; 2013; Stapleton, C.
- A Glimpse Inside the Mind of a Respondent: Using Paradata to Improve Online Surveys; 2013; Pape, T.; Barron, S.
- Respondent Choice of Survey Mode; 2013; Fuchs, M.
- Mobile-Mostly Internet Users and Noncoverage in Traditional Web Surveys ; 2013; Antoun, C.; Couper, M. P.
- Pret met panels [Fun online]; 2013; Roberts, A., de Leeuw, E. D., Hox, J., Klausch, L. T., de Jongh, A.
- Leuker kunnen wij het wel maken. Online vragenlijst design: standaard matrix of scrollmatrix (We can...; 2013; Roberts, A., de Leeuw, E. D., Hox, J., Klausch, L. T., de Jongh, A.
- Development and validation of a single- item scale for the relative assessment of physical attractiveness...; 2013; Lutz, J.; Kemper, C. J.; Beierlein, C.; etc.
- Accounting for the Effects of Data Collection Method Application to the International Tobacco Control...; 2013; Thompson, M. E.; Huang, Y. C.; Boudreau, C.; Fong, G. T.; van den Putte, B.; Nagelhout, G. E.; Willemsen...
- A dual-frame sampling methodology to address landline replacement in tobacco control research..; 2013; McMillen, R. C.; Winickoff, J. P.; Wilson, K.; Tanski, S.; Klein, J. D.
- User Modeling via Machine Learning and Rule-Based Reasoning to Understand and Predict Errors in Survey...; 2013; Stuart, L. C.
- Measuring Mobile Phone Use: Self-Report Versus Log Data; 2013; Boase, J., Ling, R.
- How Sliders Bias Survey Data; 2013; Sellers, R.
- Does the first impression count? Examining the effect of the welcome screen design on the response rate...; 2013; Haer, R., Meidert, N.
- Survey Research Response Rates: Internet Technology vs. Snail Mail ; 2013; Lanier, P. A., Tanner, J. R., Totaro, M. W., Gradnigo, G.
- The impact of New Zealand's 2008 prohibition of piperazine-based party pills on young people'...; 2013; Sheridan, J., Dong, C. Y., Butler, R., Barnes, J.
- PRM144 – An adaptable methodology for the design, implementation and conduct of a web-based survey...; 2013; Yeomans, K., Kawata, A. K., Bassel, M., Burk, C. T., Daniels, S. R., Wilcox, T. K.
- The relationships among nurses' job characteristics and attitudes toward web-based continuing learning...; 2013; Chiu, Y.-L., Tsai, C.-C., Fan Chiang, C.-Y.
- Surveillance of patients post-endovascular abdominal aortic aneurysm repair (EVAR). A web-based survey...; 2013; Patel, A., Edwards, R., Chandramohan, S.
- How well do volunteer web panel surveys measure sensitive behaviours in the general population, and...; 2013; Erens, B., Burkill, S., Copas, A., Couper, M. P., Conrad, F.
- Tailoring mode of data collection in longitudinal studies; 2013; Kaminska, O., Lynn, P.
- Comparison of Three Modes for a Crime Victimization Survey; 2013; Laaksonen, S., Heiskanen, M.
- Community Life Survey: Summary of web experiment findings; 2013
- Does Stress Increase the Risk of Atopic Dermatitis in Adolescents? Results of the Korea Youth Risk Behavior...; 2013; Kwon, J. A., Lee, M., Park, E.-C., Park, S., Yoo, K.-B.
- The Short-term Campaign Panel of the German Longitudinal Election Study 2009. Design, Implementation...; 2013; Steinbrecher, M., Rossmann, J.
- Understanding Society Innovation Panel Wave 5: results from methodological experiments; 2013; Auspurg, K., Burton, J., Cullinane, C., Delavande, A., Fumagalli, L., Iacovou, M., Jaeckle, A., Kaminska...
- Bringing usability to pretesting of Business Survey Web Forms in Statistics Finland; 2013; Rouhunkoski, J.
- How do we Know Cognitive Interviewing is Any Good?; 2013; Willis, G. B.
- Survey optimisation considerations for Android, Apple and Windows 8 mobile devices; 2013; Owen, R.
- Speeding in Web Surveys: The tendency to answer very fast and its association with straightlining; 2013; Conrad, F. G.; Zhang, Che.
- About the Institute of Public Health - Data aspect; 2013; Zaletel, M.
- Analyzing Paradata to Investigate Measurement Error; 2013; Yan, T., Olson, K.
- Too Fast, Too Straight, Too Weird: Post Hoc Identification of Meaningless Data in Internet ; 2013; Leiner, D. J.
- Can timestamp analyses show the bottlenecks in web surveys?; 2013; Andreadis, I.
- Timing in a web based survey: an influential factor of the response rate; 2013; Paraschiv, D.-C.
- Achieving Synergy Across Survey Modes: Mail Contact and Web Responses from Address-Based Samples; 2013; Dillman, D. A.
- The Future of Social Media, Sociality, and Survey Research; 2013; Hill, C., Dever, J. A.
- Collecting Diary Data on Twitter; 2013; Richards, A., Dean, E., Cook, S.
- Second Life as a Survey Lab: Exploring the Randomized Response Technique in a Virtual Setting; 2013; Richards, A., Dean, E.
- Virtual Cognitive Interviewing Using Skype and Second Life; 2013; Dean, E., Head, B., Swicegood, J. E.
- Sentiment Analysis: Providing Categorical Insight into Unstructured Textual Data; 2013; Haney, C.
- Social Media, Sociality, and Survey Research; 2013; Hill, C., Dean, E., Murphy, J.